Short Writing Assignment: Marketing Email

By Evan Liewer

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Chat GPT Version -

Subject Line:

Help Us Build a Brighter Home for Fargo’s Homeless Pets

Preview Text:

Together, we can create a new shelter designed for comfort, care, and second chances.

Hi there,

Every day at Homeward Animal Shelter, we welcome animals who need safety, healing, and a second chance. But the truth is, our current building—originally constructed in the 1970s—was never meant to support the volume of pets we care for today. Crates line hallways, meet-and-greet areas double as storage, and our growing need for medical space far outweighs what our walls can hold.

That’s why we’re launching a bold new chapter: a state-of-the-art, 20,000+ sq. ft. facility built to serve Fargo’s animals for decades to come.

This new shelter will include:

• Dedicated dog and cat housing designed to reduce stress

• Modern isolation and medical rooms for safe, immediate treatment

• A welcoming adoption lobby and private meeting spaces

• A community training room and flexible volunteer areas

• Space designed specifically for small animals and special-care pets

More space doesn’t just mean more comfort—it means more lives saved, faster recoveries, and a better adoption experience for families who open their hearts and homes.

But we can’t build this future alone.

Your support—whether it’s $10, $50, or more—directly contributes to creating a shelter where every animal receives the care, compassion, and dignity they deserve. A gift today helps us break ground sooner, expand our services, and continue our mission of rescuing, sheltering, protecting, and rehoming animals across our community.

Will you help us build the new Homeward Animal Shelter?

👉 Make a gift to the Capital Campaign today.

Thank you for helping us create a place where hope lives, tails wag, and second chances begin.

With gratitude,

Homeward Animal Shelter Team

P.S. Every share, donation, and conversation brings us one step closer to opening our new doors. Together, we can make this vision real.

My Version -

Subject Line:

Help Us Build a Brighter Home for Fargo’s Homeless Pets

Preview Text: Together, we can create a new shelter designed for comfort, care, and second chances.

Greetings Fargo-Moorhead residents,

Every day at Homeward Animal Shelter, we welcome animals who need safety, healing, and a second chance. But the truth is, our current facility is unable to support the volume of pets we care for today. Dating back to its construction in the 1970s, our halls are lined with kennels, meet-and-greet rooms shifted as storage units, and a growing need for medical space continues to weigh on both staff and animals alike.

That’s why we’re launching a bold new chapter: a state-of-the-art, 20,000+ sq. ft. facility built to serve Fargo’s animals for decades to come.

This new shelter will include:

• Dedicated dog and cat housing designed to reduce stress

• Modern isolation and medical rooms for safe, immediate treatment

• A welcoming adoption lobby and private meeting spaces

• A community training room and volunteer areas

• Space designed specifically for small animals and special-care pets

More space doesn’t just mean more comfort. It means more lives saved, faster recoveries, and a better adoption experience for families who open their hearts and homes.

But we can’t build this future alone.

Your support whether it’s $10, $50, or more directly contributes to creating a shelter where every animal receives the care, compassion, and dignity they deserve. A gift today helps us break ground sooner, expand our services, and continue our mission of rescuing, sheltering, protecting, and rehoming animals across our community.

Will you help us build the new Homeward Animal Shelter?

👉 Make a gift to the Capital Campaign today.

Thank you for helping us create a place where hope lives, tails wag, and second chances begin.

With gratitude,

Homeward Animal Shelter Team

My Review -

Overall, I was once again impressed with ChatGPT’s effectiveness in generating a marketing email. After providing a specific prompt that included a general overview, desired tone and voice, word count, structural guidelines, a call to action, and a link to Homeward Animal Shelter’s website, ChatGPT produced a well-crafted email aligned with all requirements. The final product demonstrated a clear, cohesive structure that was both informative and personable. It struck a strong balance between logic and emotion without feeling overly lengthy, lecture-like, or wordy.

The email also incorporated an effective call to action supported by a direct donation link, making audience engagement straightforward. Additionally, the use of emojis, bullet points, and spacing contributed to a readable, visually engaging format that felt lively without appearing cluttered or unprofessional.

The only changes I made were minor. I removed the PS section, as it felt unnecessary in this context, and eliminated a few descriptive words that acted more as filler than meaningful content. I also repositioned the preview text beneath the subject line so it would appear as it typically does in an inbox layout.

In conclusion, I am highly impressed with ChatGPT’s efficiency and resourcefulness in producing an email that is both informative and personable, in under a minute.

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